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President Obama at Home Depot, Photo: Jewel Samad, Getty Images

You may have heard murmurings about the Obama administration’s “Cash for Caulkers” proposal, designed to motivate Americans to make those costly home energy-efficiency upgrades through tax rebates. Well, don’t judge it solely on the basis of its dorky name — which unwisely reminds us of another controversial and supposedly eco-friendly stimulus program.

Instead, let’s take a look at the facts about the $23B incentives program, laid out by the President at a Home Depot in Northern Virginia (where else?) last week. For starters, the official title of the program is Homestar, which reminds us of a quirky cartoon, not a bloated bailout package for a poorly run industry. See, it’s getting better already.

IMO, for this program to be truly successful from an environmental perspective, it needs to lead directly to energy savings that wouldn’t otherwise have been realized (unlike Cash for Clunkers). That’s the tricky part.

Sure, it’s a nice gesture to stimulate the home improvement retail industry, and we always get all the spiel about creating “green jobs” — but will the benefits actually outweigh the costs?

According to NRDC’s Switchboard, the most current version of the Homestar program proposes two levels of assistance: Silver and Gold. The “silver” level would apply to the simpler retrofits like sealing ducts, adding insulation and the like. In other words, things you’re already likely to do, but just need that extra push. The “gold level would include the more involved, holistic changes — presumably carried out by an accredited home-energy contractor.

Whereas the silver-level upgrades would obviously make homes a bit more efficient and helps stimulate retailers, the gold-level incentives are this program’s real bright (yet still fairly murky) spot. Under the proposed plans for the gold-level home retrofits, energy auditors and contractors would work together to both improve your homes efficiency and then retool it for its new needs.

For example, once your home has been decked out with Low-E windows and sealed up tighter than Fort Knox, you could get further incentives by downsizing your A/C and heating units, provided that they further reduce your home’s energy footprint. That’s where the green jobs play in, consumers can keep getting rebates as long as their contractors are playing by the rules.

The Homestar program’s biggest question mark seems to be: How will the government actually measure the energy savings of each retrofit? To ensure that the taxpayers were getting their money’s worth, it seems like there would need to be a home energy auditing body the size of the IRS — and how many people that you know want to invite the IRS into their homes.

While energy audits are now being made mandatory in certain areas, a totally optional governmental probing could be a deterrent. Of course, congress could just adopt ridiculously loose standards (as they did with Cash4Clunkers) and then scratch their heads when people get rebates for buying 80-inch Energy Star flat panel TVs.

Don’t need an act of Congress to get started? Check out the NRDC’s tips for winter weatherization.

Cash For Caulkers: Because Baby it’s Cold/Hot Outside originally appeared on Green Daily on Thu, 24 Dec 2009 15:00:00 EST . Please see our terms for use of feeds.

 

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Volt teaser photoOuch. The news just keeps getting worse for GM. Even though the Volt has enjoyed unprecedented hype for the last 2+ years, and Jay Leno thinks its a superior ride, President Obama’s new car task force is not super impressed by the long-range hybrid. They’ve begun questioning the Volt’s commercial prospects as they take a good hard look at GM’s sustainability plan. From their report:

“GM is at least one generation behind Toyota on advanced, “green” powertrain development. In an attempt to leapfrog Toyota, GM has devoted significant resources to the Chevy Volt. While the Volt holds promise, it is currently projected to be much more expensive than its gasoline-fueled peers and will likely need substantial reductions in manufacturing cost in order to become commercially viable.

One of the biggest concerns is that GM’s ‘leapfrog’ strategy relied on selling the Volt at a loss, not exactly great for sustainability in the near term. While no official price has been set for the Volt just yet, all signs seem to indicate a price tag right at $40K. At that price, the Volt will be competing with the very sporty, very classy-looking Tesla Model S all-electric sedan. What do you think about the Volt’s commercial appeal?

[via Treehugger]

Task Force Questions the Volt’s Commercial Viability originally appeared on Green Daily on Tue, 31 Mar 2009 18:30:00 EST . Please see our terms for use of feeds.

 

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